stuff4business.com

How many times have tasted a great wine and fully intended to order it again some time in the future, but forgotten it’s name?

Well these very clever marketers have done something about it, and the result is brilliant.

This is exactly the sort of concept that is essential to drive “word of mouth” Advertising.

That is to say, every business owner should constantly be looking for ways to make it easy for a customer to re-order and recommend their product or service to their friends and family members. It is THE most effective and low cost method to increase sales.

Full and further Details HERE

This great packaging idea (apparently from Germany) will suit any cafe that services the office market.

It makes it very easy for someone to carry several cups of God’s own nectar for their friends and co workers and is a great way to add value to multiple sales at very low cost.

 I want you to imagine you are standing at your local bus stop…

Maybe you are reading the paper and listening to your favorite Strauss waltz on your pod thingy,  you are mentally preparing yourself  for yet another day at the grind stone, you are craving yet another early morning coffee… Then you see it, a big bright red fire engine is stopping to pick you up and beam you to servitude, a big red bus that is pretending to be a fire engine, a big red bus telling you about super hot Tabassco sauce.

Do you think you might remember that?, maybe, you might even tell your workmates, family and friends about it. You might even notice that everyone the bus passes or is passed by, pays a whole lot of attention to its unique appearance.

They did in Belgium, what a great Advertising idea!

 To promote a new education center here in Brisbane Australia, the masterminds of Mojo Advertising came up with this clever use of the non skid surfaces around the city. So very simple and memorable, not one kid (and kid at heart) in town would miss this.

Just imagine the reaction…

When your customer opens their mail to find a a bright colorful ball with an appropriate (or if you are a little daring, a lightheartedly inappropriate) pun printed on it thanking them for their custom and inviting them back soon.

At least it’s going to be remembered long after an expensive color brochure packed full of brag and boast highly polished promo speak.

Leslie Allison-Seei, Partner of Robust Promotions fame sent me this idea that she has been working on with a new business appropriately named Send A Ball where you can find all the details on this clever alternative to boring brochures and flowers.

 I’m sorry if you don’t get this…

Let me try and explain… (Which will probably make it even more obscure)

Cricket is a sport that has almost religious significance in  countries that were colonized by the English, and we now take great pride in beating them at.

Vegemite is Australia’s favorite breakfast spread, it is a yeast extract, bitter in taste and almost black in color, and based on the English product called Marmite.

So all this has been combined into a very clever piece “In Humor” celebrating inter-country rivalry using highly emotive symbols.

Get It?… Oh well I did try… It’s sort of an Australian version of the combination of “Yankee Doodle Dandy”, Peanut Butter and Jelly, and Baseball.

 Don’t Get Me Wrong… I like architects!!!

In fact, on most “nice” days I can be overheard praising their talents and extolling their contribution to mankind.

However, you have to admire how these clever building owners have squeezed a whole lot of attention grabbing potential from what appears to be a pretty ordinary looking building.

The  Italians, in region just north of Pizza are real experts at this sort of stuff.

The point is… (I think) It’s a great low cost way of dressing up your premises and grabbing some differentiated, free publicity, in the process.

Seth Godin says… BE DIFFERENT or BE FORGOTTEN

Wow! No one is ever going to forget this place. The Skeleton Bar (I wonder why they called it that) was designed by Hans Rudi Giger who worked on the movie ‘Aliens’ and got a number of awards including Oscar for the best special effects.

Just imagine how much free publicity this place gets. OK, OK  I know it must have cost a fortune to create, but lots of bars spend this sort of money merely to copy the cookie cutter “trend of the day” and achieve no point of difference that is even slightly memorable.

The whole point is…  the decoration of your premises are a great opportunity to be different, be remembered and yield bucket loads of FREE publicity.

Now this really is very, very clever…

What a great way to capture the attention (and a whole lot of free publicity) of a whole lot of people.

Just imagine the reaction of travelers as they enter the carriage.

This is going to get a whole lot more memorable attention than any standard media advert.

It’s a truly great idea that could be used by many different types of businesses in a variety of locations and on alternative modes of transport.

If you have been racking your brain trying to think of an Advertising event that will gain you a whole lot of FREE publicity, then I have an idea for you…

Have a “Underwear Competition” you know the sort of thing, (you offer a whole lot of prizes, sexiest, most bizarre etc. etc.) and get your local community to turn up in their underwear. Yeah, sure it’s blatantly sexist and a cheap gimmick, but look how well it worked in Brazil…

P.S. I’m available as a guest judge…