If you're new here, you may want to subscribe to my twice daily postings of NEW IDEAS in your RSS feeder. Thanks for visiting!
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.
Once every blue moon along comes a new product that threatens to knock sliced bread off it’s golden pedestal.
This is not one of them, however, it takes a very special sort of mind set to devise and market an up market, premium priced product made from mass produced plastic bags for “TRENDY” dog owners.
In fact, it would probably take less thought to come up with solutions for the current economy, Middle East peace, and world hunger.
This Clever Advertisement is one of those rare Advertising stunts that has the capacity to put a memorable smile on the faces of everyone who sees it. And that should not be scoffed at… in world packed far too full of boring “Brag and Boast” Advertising disregarded as part of the urban clutter we have to ignore to maintain our sanity and brain cells, an advertisement that makes us smile is welcome and attention grabbing.
I want you to imagine the Advertising meeting where the clever creative gurus presented this concept to their client.
I wonder who had the “naughty male appendages” to say to the clients accountants they wanted a few big bucket loads of money to build a huge pig and jam it between a couple of central city buildings. And after that, to take this idea along to the gray suited, local government authorities bureaucrats, and ask for the appropriate permits.
I wonder if there is a by law that covers huge inflatable pigs jammed between buildings.
I love it, how could any body passing by ignore it.
It seems that everybody is talking green nowadays…
So, if you want to jump on this “top of mind” bandwagon, especially if you have a genuine “Green” product or service offer you wish to promote, how about one of these attention grabbing Advertising devices.
With the U.S. Presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.
This is a great example of how to use YouTube, Bloggers and your customers to generate bucket-loads of FREE PUBLICITY.
Street artist Joshua Allen Harris is creating some real great attention grabbing devices with common garbage bags
His blow up rely on the air that is driven up through gratings in New York by passing subway trains.
The thing is, these fun artworks grab everyone’s attention, so why not use the same concept, with the help of a couple of small fans, to draw some attention to your business.
These people have become famous for this style of “Hidden People” Advertising and their new version shows they haven’t run out of clever ideas to grab your attention,
