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GUERRILLA TACTICS | stuff4business.com

Archive for the 'GUERRILLA TACTICS' Category

Jul 21 2008

Huge Pigs Jammed Between Central City Buildings, Will Tend to Grab Attention…

 I want you to imagine the Advertising meeting where the clever creative gurus presented this concept to their client.

I wonder who had the “naughty male appendages” to  say to the clients accountants they wanted a few big bucket loads of money to build a huge pig and jam it between a couple of central city buildings. And after that, to take this idea along to the gray suited, local government authorities bureaucrats, and ask for the appropriate permits.

I wonder if there is a by law that covers huge inflatable pigs jammed between buildings.

I love it, how could any body passing by ignore it.

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No responses yet

Jul 10 2008

Another “Big Eyes” Attention Grabbing Low Cost Sign Idea

 I love this stuff…

Just think, for the meager cost a couple of beach balls you can turn a tree into a very powerful exterior sign with more attention grabbing impact than most huge expensive billboards.

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One response so far

Jul 09 2008

How To Grab Bucketloads of Free Publicity on YouTube

With the U.S. Presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.

This is a great example of how to use YouTube, Bloggers and your customers to generate bucket-loads of FREE PUBLICITY.

Here’s a couple of examples of early entries.

 

 

2 responses so far

Jul 08 2008

How To Turn Garbage Bags Into Great Advertising

Street artist Joshua Allen Harris is creating some real great attention grabbing devices with common garbage bags

His blow up rely on the air that is driven up through gratings in New York by passing subway trains.

The thing is, these fun artworks grab everyone’s attention, so why not use the same concept, with the help of a couple of small fans, to draw some attention to your business.

 

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No responses yet

Jul 04 2008

Adopt A Cat Promotion

 If this arrived in your mail do you think you might notice it and also, then show a few of your workmates, friends, and family members?

Very clever and very effective.

What could you send to potential customers to grab their attention in such a memorable way?

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No responses yet

Jul 03 2008

Who Put The Starving Child in Your Shopping Trolley

I’m not big on guilt trips…  too often, they simply force us to block them out of our consiousness.

But this is very clever and drives its message home with extremely effectively.

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No responses yet

Jun 19 2008

“A Picture Is Worth A Thousand Words”, is a tired old cliche that makes my blood boil…

Because very often it has been proven to be untrue.

On many, many occasions, well worded emotive copy has created far more sales than clever photography.

However, here is a great pic that is worth more than its fair share of the allocated 1000.

In a glimpse you get it, and it puts a memorable smile on your face.

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No responses yet

Jun 18 2008

Advertisings Smoking Gun…

What a fabulous piece of positioning…

However, I’m not sure how or if, they were able to repeat this cleverness, but I guess most cities have no shortage of large chimneys spewing their toxic shit into the atmosphere.

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No responses yet

Jun 12 2008

Ikea Teaches Us All How To Get Maximum Bang For Our Advertising Bucks…

These clever guys and gals just keep coming up with great Advertising ideas.

The beauty is, they always manage to do it in a way that supports their brand and unique market positioning.

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No responses yet

Jun 11 2008

How To Use Non Destructive Graffiti To Grab Attention…

I like clever graffiti…

I don’t mean the mindless tagging stuff, but a clever piece of graffiti can often turn an ugly urban landscape into a work of art.

But putting my likes aside, here’s a great idea using non destructive graffiti (masking tape) to draw the attention of passers by to your business.

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No responses yet

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