Archive for the 'GUERRILLA TACTICS' Category

Oct 16 2008

Another Great Carry Bag Advertising Idea

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This is yet another great way to use carry bags to grab attention and promote your business.

I simply can not understand why some businesses continue to use boring bag designs when there are so many brilliant ideas around.

Once again, it’s simply a matter of converting an existing, non productive, cost into a supercharged Advertising and promotional tool.

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No responses yet

Aug 18 2008

Queensland Tourism Flashes Flesh in the Streets To Grab Attention

To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.

24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

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The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

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The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.

One response so far

Aug 12 2008

Nude T Shirts…

 Maybe this is a way to grab some attention…

After-all  it worked on you ! :)

I’m just not sure what would be a suitable product to advertise, or where I’d place the message.

However, I’m sure if I take my time, assiduously studying it, I will manage to think of something.

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3 responses so far

Aug 11 2008

Even Hair Shampoo Goes Guerrilla

 What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.

How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.

Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.

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No responses yet

Aug 05 2008

A Bumpy Road Guerrilla Advertising Stunt

  Imagine coming across this as you rush to work tomorrow morning!

Do you think you might notice it and be a little entertained by it.

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No responses yet

Aug 04 2008

A Sale Sign With a Difference

 Well, they say(or Seth Godin says) if you want to be noticed you have to be different.

And here is a sign that says it all (maybe a little too much :) very eloquently.

The point is: this sign will grab more attention and response than signs costing thousands of dollars.

What can you do to get your message out there in a manner that is totally different?

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No responses yet

Jul 30 2008

Do we have too much useless stuff…

 Is this the early sign of a society that has reached a saturation point?

Or is it a very clever Advertising stunt by a health gym?

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No responses yet

Jul 24 2008

Do A Large Number of Your Potential Customers Live in Appartments? If So, Here is a Very Clever Advertising Idea

This Advertising stunt is very clever and unique…

And could be easily adapted to suit many different product offers.

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No responses yet

Jul 23 2008

SnowBoard Advertising On Taxis

Again, it’s the power of putting something unexpected, in a place even less expected…

It grabs attention every time.

This  clever promotion was done for the Norwegian SnowBoard  Association.

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No responses yet

Jul 22 2008

I Dare You to Make This Your Next Guerrila Advertising Stunt…

 I guess this goes under the heading of “Brag and Boast” Advertising

I don’t know what it was trying to promote (my guess it is NOT a religious promo) but it certainly does appear to be getting the undivided attention of the people around, though I guess there was a touch of “Penis Envy” from approx 50% of the onlookers.

And NO, I do not want your suggestions for a headline :) unless it’s really clever.

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No responses yet

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