Aug 18 2008
Queensland Tourism Flashes Flesh in the Streets To Grab Attention
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.
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