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Jul 15 2008
We have all seen heaps of these things on counters…
and to be honest most are a bit “naf” and are more like begging boxes than promotional devices for their worthy causes.
So, it’s a welcome event when someone takes the time to produce something this clever.
Who could resist donating a few measly coins just to see it work.
Jul 10 2008
I love this stuff…
Just think, for the meager cost a couple of beach balls you can turn a tree into a very powerful exterior sign with more attention grabbing impact than most huge expensive billboards.
Jul 09 2008
With the U.S. Presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.
This is a great example of how to use YouTube, Bloggers and your customers to generate bucket-loads of FREE PUBLICITY.
Here’s a couple of examples of early entries.
Jul 08 2008
Street artist Joshua Allen Harris is creating some real great attention grabbing devices with common garbage bags
His blow up rely on the air that is driven up through gratings in New York by passing subway trains.
The thing is, these fun artworks grab everyone’s attention, so why not use the same concept, with the help of a couple of small fans, to draw some attention to your business.
Jul 07 2008
These people have become famous for this style of “Hidden People” Advertising and their new version shows they haven’t run out of clever ideas to grab your attention,
Jul 04 2008
If this arrived in your mail do you think you might notice it and also, then show a few of your workmates, friends, and family members?
Very clever and very effective.
What could you send to potential customers to grab their attention in such a memorable way?
Jul 03 2008
I’m not big on guilt trips… too often, they simply force us to block them out of our consiousness.
But this is very clever and drives its message home with extremely effectively.
Jul 02 2008
Ikea is justifiably famous for thinking “outside the box”, especially when it comes to devising clever promotions…
This time, they have literally done so.
To promote their storage solutions to the huge target market of unit dwellers in Europe, they created the promotion shown below.
Absolutely brilliant.
Jul 01 2008
The Gorge Grown Farmers Market deserves a standing ovation for this brilliant promotion.
Imagine the attention they captured with these clever devices. It’s a great example of how to stretch a budget.
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