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An Advertising Idea With Real Bite… | stuff4business.com

Jul 16 2008

An Advertising Idea With Real Bite…

Published by Lindsay at 10:18 pm under Word of Mouth Ideas, Advertising, EDITORIAL COMMENTS

Never underestimate the power of the “un-ordinary” to grab attention.

Our brains are programmed to disregard the predictable (if everything got through, there would be no processing power left to concentrate on the really important stuff) The problem is, most Advertising fails to interrupt this survival reflex, long enough to deliver its offer or “pick me” message.

So when you do something as simple, but UNPREDICTABLE as the photo below, you break through and earn the opportunity to deliver your Advertising message.

advertising-idea-2.jpg

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