Jun 24 2008
Hot New Bus Advertising Idea
I want you to imagine you are standing at your local bus stop…
Maybe you are reading the paper and listening to your favorite Strauss waltz on your pod thingy, you are mentally preparing yourself for yet another day at the grind stone, you are craving yet another early morning coffee… Then you see it, a big bright red fire engine is stopping to pick you up and beam you to servitude, a big red bus that is pretending to be a fire engine, a big red bus telling you about super hot Tabassco sauce.
Do you think you might remember that?, maybe, you might even tell your workmates, family and friends about it. You might even notice that everyone the bus passes or is passed by, pays a whole lot of attention to its unique appearance.
They did in Belgium, what a great Advertising idea!
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