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A Smashing Australian Advertising Idea | stuff4business.com

Jun 09 2008

A Smashing Australian Advertising Idea

Published by Lindsay at 10:20 pm under Advertising, NEW CONCEPTS, EDITORIAL COMMENTS

 I’m sorry if you don’t get this…

Let me try and explain… (Which will probably make it even more obscure)

Cricket is a sport that has almost religious significance in  countries that were colonized by the English, and we now take great pride in beating them at.

Vegemite is Australia’s favorite breakfast spread, it is a yeast extract, bitter in taste and almost black in color, and based on the English product called Marmite.

So all this has been combined into a very clever piece “In Humor” celebrating inter-country rivalry using highly emotive symbols.

Get It?… Oh well I did try… It’s sort of an Australian version of the combination of “Yankee Doodle Dandy”, Peanut Butter and Jelly, and Baseball.

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