Jun 02 2008
Seth Godin says… BE DIFFERENT or BE FORGOTTEN
Wow! No one is ever going to forget this place. The Skeleton Bar (I wonder why they called it that) was designed by Hans Rudi Giger who worked on the movie ‘Aliens’ and got a number of awards including Oscar for the best special effects.
Just imagine how much free publicity this place gets. OK, OK I know it must have cost a fortune to create, but lots of bars spend this sort of money merely to copy the cookie cutter “trend of the day” and achieve no point of difference that is even slightly memorable.
The whole point is… the decoration of your premises are a great opportunity to be different, be remembered and yield bucket loads of FREE publicity.
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