Apr 07 2008
Now This REALLY IS Guerrilla Advertising…
The term Guerrilla Advertising is chucked around frequently to describe many forms of Advertising.
But if you lived in Colombia and wanted a low cost, high impact way to advertise a march against the local communist led “revolutionary” militia, then, I guess the term “Guerrilla” would seem the perfect fit.
Chaining an actor complete with a costume to high profile, busy, public spaces, is an incredibly high powered Advertising technique that you use to supercharge your marketing message.
ed around
