Apr 07 2008
Now This REALLY IS Guerrilla Advertising…
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The term Guerrilla Advertising is chucked around frequently to describe many forms of Advertising.
But if you lived in Colombia and wanted a low cost, high impact way to advertise a march against the local communist led “revolutionary” militia, then, I guess the term “Guerrilla” would seem the perfect fit.
Chaining an actor complete with a costume to high profile, busy, public spaces, is an incredibly high powered Advertising technique that you use to supercharge your marketing message.
ed around
