stuff4business.com

If you're new here, you may want to subscribe to my twice daily postings of NEW IDEAS in your RSS feeder. Thanks for visiting!

Now here is a fantastic win, win, win, win, promotion…

I won’t try and explain all the intricacies and benefits of this clever promotion you should visit their site and explore it for yourself.

HERE’S THE LINK TO INNOCENT DRINKS

Very basically, this clever U.K. marketer of drinks gets people to knit hats for their drink bottles which they display on the shelves of major grocery chains, they then donate money to help keep aged people warm during the savage U.K. winter.

It is THE best use of “Word of Mouth” marketing leverage I have ever seen.

Thanks to Ken Burgin of ProfitableHospitality.com for this link.

YES SEX SELLS…

You have to admit, this is almost impossible to ignore.

THANKS DAVE…

Dave Wag knows I like/love crazy Advertising stuff that works, so he sent me a whole heap of ideas he has collected over the years so I could share them.

But he has a request, he’s looking for some good ideas to promote his passion, lawn bowling. I have nothing specific, so please help Dave.

I really do like this stuff…

It just can’t fail to be noticed as it moves, again, it is a great use of dead space and the cleverness certainly dissipates its visual clutter/intrusion into our lives.

Sapsopraffina, A Chicago Restaurant/Cafe, Claims to be the First to Use a Solar-Electric Car for Deliveries.

Everyone’s going green these days, or trying to, it’s like some trendy, fashionable virus.

So being a the first in your area can be a great way to grab a whole lot of customer attention FREE media attention.

We should all applaud Sopraffina Café in Chicago for being the first business, that we have heard of, to do so.

however, some very unkind, non Chicago residents, (That’s most of us I guess) have been unkind enough to wonder what will happen on all those, lets say, “ever so frequent, NON SUNNY” Chicago days, will it make deliveries late?

This clever Advertising campaign punches home its message very effectively.

As a self confessed, hopelessly addicted smoker, I just wish these people would back off a little, much more of this, and they will even manage to convince me (once again) to quit.

Now this really is very, very clever…

What a great way to capture the attention (and a whole lot of free publicity) of a whole lot of people.

Just imagine the reaction of travelers as they enter the carriage.

This is going to get a whole lot more memorable attention than any standard media advert.

It’s a truly great idea that could be used by many different types of businesses in a variety of locations and on alternative modes of transport.

These guys just keep producing this clever stuff…

And it is always the sort of marketing stuff that is low cost, but still manages to get enormous attention because it is located in unexpected, high traffic areas and above all highly entertaining.

The copy reads:

“If it is where it belongs, 

It was probably delivered by DHL” 

Once again, a brilliant Advertising idea that makes us wonder why we didn’t think of it ages ago…

It’s ideas like this that make my day, who could fail to see and remember this brilliant concept.

The beauty is it could be adapted to suit most businesses, so get your thinking cap on and send me your ideas.

I like to think I have a healthy sense of humor that often strays over to the black side from time to time, but this really does go right up to, and maybe even well over, the edge.

Apparently, some clever artisan of sweets/chocolate thought it would be a really good idea to use their obviously highly developed skills to fashion their chocolates into tiny babies. So they did…

I can’t imagine popping one of these into the outstretched palm of an eager young child (maybe that was the idea, to turn kids off chocolate for life).

Maybe, they would make a suitably macabre promotional device for the “Right to Lifers”

What do you think?

There is no better, faster, lower cost way to build a business than establishing a proactive method of getting your existing customers to refer your business to their friends and families.

Nathan from restaurantrevolution.com sent me news of this great new product and I believe it is one of the best systems I have come across in a long time.

Without me blathering on about it, check it out for yourself at www.ripcard.com