Mar
12
2008
I was recently sent this little gem.
It’s very clever, sure to be noticed, and the public service message will avoid it being dismissed as an unwanted intrusion.
All you have to do to add some self promotion, is add a coupon on the back that gives the reader a powerful self serving reason to visit your establishment.

Mar
11
2008
O.K. Calm down, I’m not that blatantly crass… Well, not always.
Here’s some more great carry bags that will grab more than their fare share of Advertising grunt.
I really do like this stuff, with just a little imagination and no extra cost, each bag quickly becomes a walking billboard for your message.




Mar
10
2008
Oh the joy of it, this really does appeal to my wicked sense of humor…
Using everybody else’s posters, simply add your message in a cheeky but non destructive way.
O.K. sure, you can expect some rather irate calls from the owners and they may even resort to a little payback attention and a smattering of litigious warning letters, but you will have grabbed a whole lot of “street cred” and memorable attention.
Not to mention the fun you will have doing it under the cloak of darkness.


Mar
06
2008
Here’s a couple of pics of some very clever use of bus Advertising…
If you like these, you will find more HERE


Mar
05
2008
With 17.3 Squillion websites that are out there I guess I haven’t seen them all yet
(and to be honest, have no great wish nor the patience to do so) but this link was sent to me recently by Carrie MacCarthy, who has a great blog HERE , and because I trust her, (her taste is almost as bad as my own) I had a look.
It is a great lesson on how to instantly engage visitors to a site whilst communicating that you have stuff that will interest them. The site has attracted world wide online and traditional media attention.
In short it is BRILLIANT and is a must visit, so… heres the link http://producten.hema.nl/
Mar
04
2008
If you have been racking your brain trying to think of an Advertising event that will gain you a whole lot of FREE publicity, then I have an idea for you…
Have a “Underwear Competition” you know the sort of thing, (you offer a whole lot of prizes, sexiest, most bizarre etc. etc.) and get your local community to turn up in their underwear. Yeah, sure it’s blatantly sexist and a cheap gimmick, but look how well it worked in Brazil…
P.S. I’m available as a guest judge…



Mar
03
2008
I came across this on Springwise (they always have interesting new stuff).
Apparently you can hire them at some airports to rest etc. etc. (great idea)
But I want one at home, just think, I could hide in there, read books, watch tv, daydream in peace. In this device I could eliminate , pounding rap music, door pounding religious zealots, phone calls from Indian telemarketers and calls for domestic assistance.
I WANT ONE NOW!!!
