Feb 27 2008
Is this the Obama team hard at work electioneering, or, is it an honest to goodness, magic moment, spontaneously caught on camera?
Either way it makes great watching… and offers you a chance to learn what makes a message like this spread.
My cynical nature is aroused a tad (or more) by the amazingly “coincidental”ability of the speaker to hammer home, one very specific, highly detailed and articulate testimonial for Obama’s health policy.
If it’s not a very clever marketing ploy, then it is a great example of an approach that could be used with enormously powerful results.
The simple fact is: Any message is far more powerful if articulated by a third party.
Clips that present the viewer with a drama of adversarial struggle, especially between broadly accepted stereotypes (protagonist street kid, confronted by smart arsed journalist, street kid wins) have the “street” appeal and credibility that drives huge, instant distribution of the message. Seth Godin would call this the ultimate viral sneeze.
P.S. Have a look at the follow up vid on YouTube and make up your own mind, it’s a great lesson on how all this new media stuff does or could work for you and your business.
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