stuff4business.com

The world Wild Life Fund wanted to show everyone that bad environmental decisions ultimately catchup with us, and lead to self destruction.

I reckon they succeeded  in getting their message across, what do you think?

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

What a great way to say “This is a fun place to shop” 

This billboard requires no long “Brag and Boast” copy lines to get it’s message across.

The movement of the bubbles floating towards you from the sign are guaranteed to capture your attention, and in a highly memorable way, tell you, “This is a fun place”.

This is a great concept that could also easily be employed on a smaller scale, with a poster at street level, to grab the attention of passers by.

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, they created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick.

They hired a prop company to produce a series of five-foot-tall afro picks and then placed them in large shrubs and bushes around their city.
The goal was to generate buzz and ticket sales, and they claim they got both - five stories on the local news, and a 60% increase in ticket sales.
Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable

Source: Ads of the world .

The reason I like it so much is: It’s a concept that could easily be adapted to suit many different types of business.

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

Essentially the message says stuff to the effect of: 

If it is difficult for you to read these letters? then maybe it’s time for you to drop by for a free eye test.
Advertising Agency: Proximity BBDO, Belgium
Creative Director / Art Director: Adriaan Van Looy
Copywriter: Wim Provoost
Production: Sofie Verschaeren
.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

GO TO…

Carol Bentleys blog HERE, where you will discover…

“Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.”

If you want to learn exactly how to achieve this in all your Advertising, you MUST GO RIGHT NOW   to Carol’s site, and read her latest post.

Carol, who’s an expert at this stuff, well teach you exactly what to do…

THEN GO TO…

Naomi Dunford’s Site… www.ittybiz.com

She is fast earning a reputation for being the blogosphere’s answer to “Atilla The Hen” .

On her site you will be entertained, insulted, offended and ranted at by an absolute expert with words.

On a good day, you may even catch her “on topic” and you will be educated by some good old fashioned common sense (she will hate me for saying that).

NOW GO TO…

Shane and Peter’s Blog Site

I’m not quite sure what illegal substance these guys are on, maybe be it’s their constant diet of undeclared variables and boolean logic, but they always seem to find unique, quirky and believable ways to expose themselves entertainingly (No, not in a yucky way) along with some great business building advice.

But before you go… don’t forget to scribble your email address below…

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

I must admit, when I think of Insurance companies, (which is as seldom as humanely possible) creative is not the first word that immediately leaps to mind.

However, this little campaign does prove, that somewhere, hidden, in one of those mind numbingly boring office buildings, is an individual with enough male gender dangly bits, to share a bit of a laugh with us mortal peeps, down there at street level.

It’s not going to change the world, feed the hungry, contribute to world piece, or drive hoards of clamoring new, potential, customers to their doors.

But it’s the first sign of human life I’ve seen from these normally auster, masters of FEAR SELLING, in a very long while.

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

Ever since the Million Dollar Home page hit the big time, there has been the inevitable copiers who lack the originality to develop a unique project of their own.

But now, at last, some smart person has developed a new twist with the same win, win, win, philosophy applied in a new way.

Obviously, it’s called the Million Dollar Building (funny that!)

The Sandberg Institute in Amsterdam is selling 12″x15″ spaces on it’s exterior for $25 a pop and calling this “a new work that sets itself on the borders between commercial and Art.” (Yeah right, ART!!!).

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

Wow, haven’t our perceptions changed! 

This is a campaign for ArriveAlive , an organization created by a father whose son was killed while driving drunk.

This clever group adhere images of drunken women to the floor and walls of high traffic areas and bathroom stalls.
One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed provocatively with exposed thong, fishnet stockings and pumps.
The images are certainly attention grabbing and will be noticed and remembered.
Obviously, the message is don’t get drunk and don’t end up like this.
I’m just waiting for them to extend equality and produce an image of a 325 pound guy with a gigantic beer gut bulging out over his belt, or do only women get drunk and disorderly.

O.K. So the million dollar question is…

Would you place these in your bathrooms to warn patrons, or would it put them off?

My humble two bobs worth is… I would, and I would contact the local media to generate some extra free publicity and earn some community service brownie points, What would you do?
UPDATE: here are the male versions (a whole lot less provocative).

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.

O.K. So you are walking down the street and you come across a giant bottle of white out, right?

so you are a more than a little amazed and you stop to work out what it’s all about, right?

It’s Advertising an office products store, it’s clever, You get it!… BUT….

Is it enough to make you take the next vital step?

Is it enough to make you write down the address or remember it or will you merely go on about your life, having been temporarily amused and temporarily entertained?

Where is the self serving benefit to me? Where is the reason I should change from my current supplier, to them?

Am I going to rush back to my office and change a long term purchasing relationship, simply because they placed a clever, giant, white out bottle on the pavement?

After an Advertising device grabs attention, it must make a strong, self serving offer, to the target customer. It must convert their attention to action.

.

… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader

.