Dec 11 2007
It’s clever, BUT, will this stunt build sales?
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O.K. So you are walking down the street and you come across a giant bottle of white out, right?
so you are a more than a little amazed and you stop to work out what it’s all about, right?
It’s Advertising an office products store, it’s clever, You get it!… BUT….
Is it enough to make you take the next vital step?
Is it enough to make you write down the address or remember it or will you merely go on about your life, having been temporarily amused and temporarily entertained?
Where is the self serving benefit to me? Where is the reason I should change from my current supplier, to them?
Am I going to rush back to my office and change a long term purchasing relationship, simply because they placed a clever, giant, white out bottle on the pavement?
After an Advertising device grabs attention, it must make a strong, self serving offer, to the target customer. It must convert their attention to action.
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