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The Art of Story Telling in Advertising… | stuff4business.com

Dec 10 2007

The Art of Story Telling in Advertising…

Published by Lindsay at 10:22 pm under Word of Mouth Ideas, Exterior Signs, Advertising, NEW CUSTOMER IDEAS

ariel_billboard.jpg

A powerful visual concept to harness in any Advertising campaign, is story telling.

Instead of sexist blond (aren’t they always) bimbo oozing all sorts of suggestive innuendos. Try visuals that suggest a beginning middle and end. Norman Rockwell’s Illustrations were a prime example of this techinique.

The reason this type of Advertising works so well is that it engages the viewer, it makes them think, they are forced to imagine and explore.

The only trick is: You must keep your story in line with your product or service.

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