Nov 30 2007

Anti Smoking Campaign Cranks Up The Drama…

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anti smoking coffin 1

Anti Smoking coffin 2

Wow, I get the distinct feeling these people really want to make a point here…

You certainly can’t accuse them of being wimpy or subtle about the way they are promoting their message.

I like the way they are engaging their target audience whilst maintaining a sense of humor about it.

It is interesting to see some of the incredibly creative ways Advertising agencies are attacking this issue, after all, it’s only a few years ago, that the blue ribbon clients in any agency were the tobacco companies.

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2 Responses to “Anti Smoking Campaign Cranks Up The Drama…”

  1. Johnon 01 Dec 2007 at 3:31 am

    Where is it?

  2. Lindsayon 01 Dec 2007 at 10:32 am

    John, Great question…

    I’m not sure…

    I was sent the pic by an Italian reader and I have emailed her to find out, but so far all I have been able to discover is it was designed by the Stella Geurtsen, Kris Spapé team who have a huge reputation in the European advertising agency community.

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