Nov 30 2007
Anti Smoking Campaign Cranks Up The Drama…
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Wow, I get the distinct feeling these people really want to make a point here…
You certainly can’t accuse them of being wimpy or subtle about the way they are promoting their message.
I like the way they are engaging their target audience whilst maintaining a sense of humor about it.
It is interesting to see some of the incredibly creative ways Advertising agencies are attacking this issue, after all, it’s only a few years ago, that the blue ribbon clients in any agency were the tobacco companies.
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Where is it?
John, Great question…
I’m not sure…
I was sent the pic by an Italian reader and I have emailed her to find out, but so far all I have been able to discover is it was designed by the Stella Geurtsen, Kris Spapé team who have a huge reputation in the European advertising agency community.