Nov 29 2007
Find A Way To Laugh At Yourself… It’s Good For Business
It may not be immediately obvious… because it’s not meant to be.
The whole idea is for kids to be able to play their Sony PSP’s in class. Oh c’mon, don’t get all morally indignant about it, it’s not a serious attempt to subvert your “near and dear” it’s not really going to fool anybody… or if it does, I don’t want them teaching my kids.
It’s another one of those gimmicks that all the kids will talk about and want to get their hands on, but never use. Ii is a great way for a company to share a joke and motivate “word of mouth” Advertising from its existing customers to their friends.
I have used this same “Laugh at yourself” technique for a major accounting company by sending out bags of jelly beans along with a letter with the headline “Some people think we are merely Bean Counters…”
Demonstrating you have the maturity to laugh at yourself helps you to build stronger relationships with both existing and potential customers.
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