Nov 23 2007
A Clever Billboard That Dramatically Demonstrates its Main Message…
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I often rave on about the necessity of effective Advertising to demonstrate the major benefit to potential customers, and to use graphics as a visual short hand to convey the message in a glance…
Here is a great example of this in practice. By doing so, they have shifted a simple billboard into a sign that will be noticed, and will be discussed.
In one glance you get both the brand and the message in a memorable manner, and at no more cost (probably a lot less) than an expensively produced photo treatment that merely merges into the rest of the Advertising clutter.
As a viewer, we give silently admire and award mental points to advertisers who cleverly engage us.
What are you doing to make sure your Advertising engages your potential customers?
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