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Bizarre Marketing Stunts | stuff4business.com

Nov 21 2007

The Lost Wallet Advertising Stunt…

 lost_wallet.jpg

Here’s a clever idea I read about recently…

Purchase a whole bundle of very cheap wallets direct from an importer, into them, put some coupons for whatever you wish to promote along with a letter that explains: that to reward their honesty you offering them … your offer

drop these wallets arounfd your community in high traffic locations, ensuring more are dropped as required. It’s a fun way to get your message across get potential customers involved in your promotion.

It’s obviously not going to work (economically) for low ticket items, but would make a great letter box drop for real estate agents and car dealers looking for something a little different to break through the monotonous clutter.

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