Nov 14 2007
How to Dramatize Your Products Advantages…
The object of any Advertising campaign should be to indelibly embed the advantages your product offers, into a potential customers mind. (It’s also kinda nice if you increase your sales in the process).
The whole idea is, to sit down and work out what is that you or your product do differently and better than anyone else, what problem do you solve for your customer and what benefit do they get from purchasing from you.
Now take the most powerful of those and think of a way to present it dramatically. Think of metaphors, ridiculous opposites, anything that is out of the ordinary, but relates to your product.
Here, Hyundai have found a clever “Get it in a glance” way to say “There’s heaps of space in our small vehicles”.
.
… Don’t miss any of our twice daily postings of NEW IDEAS, Subscribe NOW in your RSS reader
.
WordPress database error: [Can't open file: 'wp_comments.MYI' (errno: 144)]
SELECT * FROM wp_comments WHERE comment_post_ID = '209' AND comment_approved = '1' ORDER BY comment_date
