Nov 04 2007
It’s a Very Clever Billboard Advertisement, But Will it Sell Anything?
My bet is every one who sees this clever billboard idea will remember it, BUT, FORGET THE PRODUCT.
This is a prime example of some clever creative team getting carried away with an idea and forgetting their job was to increase sales.
I love the idea, it’s a very clever visual reality twister. But when I think of buying toothpaste, which is not often and certainly not my prime concern right now, driving down a bust highway on my way to work.
I don’t think at all, about toothpastes ability to make my teeth TOUGH. Clean YES, but tough, NO.
I don’t see any self serving, immediate benefit so I won’t remember their brand name, whatever the hell that was, because right now, I’m driving down a busy highway, and I got so caught up in the fact that some huge guy was munching up a billboard, I didn’t get time, nor did I care, what product was involved.
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