Nov 01 2007
Would You Flash Your Knickers On Public Transport To Build Your Business?
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Why waste thousands of dollars creating signs that merely look like everybody else’s, when with a bit of creative thought you can achieve the impact and free word of mouth publicity this brilliant, fun, campaign did.
This stuff isn’t rocket science, it’s simply thinking about who’s attention you are trying to attract and where they will be with enough time to absorb and remember your message. In todays highly competitive and visually cluttered landscape, doing what everyone else does is a complete waste of time and money.
The take home message is: What can you do for your next promotion that will grab the attention of all the users of public transport in your region?
I would totally flash my knickers to build my business. Hell, I’d flash my knickers for no other reason than to blog about it.