Oct 29 2007
A Brilliant Billboard-Right On Target
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Here’s a very dramatic way to drive home your message.
It is a perfect example of how to dramatize the problem or solution your product or service provides.
Just think, the sign by itself would have been as interesting as a freshly mowed lawn. But, simply by adding the 3 dimensional slingshot, the whole thing comes alive and does a brilliant job of creating humor and tension. You get its message in a glance.
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Ha I remembered seeing this one on the way back from auckland airport. I guess it works for the passengers because I never got to read the message when driving.
This is some very clever advertising. Nice post to help get the creative juices flowing !
simply by adding the 3 dimensional slingshot…
What an idea of ’simple’ you have, lol. But you’re right, though. It wolud have been just another billboard without it. Thanks fot posting it, hard to see one of those where i live
The billboard concept is brilliant. Here’s another very interesting billboard with a raft boat placed on the billboard and which was actually used to rescue flood victims: http://blog.socialmaximizer.com/innovative-billboard-rescues-people/