Oct 29 2007
A Brilliant Billboard-Right On Target
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Here’s a very dramatic way to drive home your message.
It is a perfect example of how to dramatize the problem or solution your product or service provides.
Just think, the sign by itself would have been as interesting as a freshly mowed lawn. But, simply by adding the 3 dimensional slingshot, the whole thing comes alive and does a brilliant job of creating humor and tension. You get its message in a glance.
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Ha I remembered seeing this one on the way back from auckland airport. I guess it works for the passengers because I never got to read the message when driving.