Oct 27 2007
How to Develop a Convincing Elevator Pitch
Every new business owner has to spend some time convincing others they are on a winner, and most blow it!
It’s not easy to convince bank managers, life partners, friends and investors that the brilliant idea you have deserves their support.
The problem is: the budding entrepreneur, YOU, seldom talk the same language as the potential stakeholders, all the enthusiasm in the world simply won’t convince them, you need to stop, SHUT UP, maybe take a Valium, but stop all the unnecessary chatter and concentrate on precisely what it is THEY WANT, NOT WHAT YOU WANT. (please re read that several times)
Many entrepreneurs talk themselves OUT of the support they so passionately go pitching for.
Apart from preparing the essential “business plan” you need to prepare an “Elevator Pitch”, a brief explanation that will tell the other person this all this stuff you are so excited about, is based on sound business, marketing and investment principles, you have to provide them with some very quick information grabs that say: you have thought about this beyond your personal “Eureka Moment” and this idea is worth exploring in more detail.
This short VIDEO describes the essential information that is required to develop an “elevator pitch”
(sorry about the voice sync)
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[…] epiphany: All sales is nothing more than making friends. Giving your elevator speech, using the word which, all that crap, does you no good if you didn’t make a friend. As my […]