Oct 25 2007
How to Dress Your Store to Scream SALE! at the top of its voice…
Forget the WIMPY little half hearted, sale signs that merely whisper: sale…
If you are going to have sale, then for goodness sake GO FOR IT!
SCREAM IT OUT, AT THE TOP OF YOUR LUNGS!!!
When most of the stores I see have sales, it’s as if they are ashamed and want to hide it away from their customers.
The major purpose of a sale is to move bucket loads of stock fast, to convert stuff to cash before the season leaves it in your storeroom for the next 6 -12 months. This is not a time to be wimpy and half hearted, it’s a time to attack and be bold.
When I saw the display above, I was so impressed I drove all the way home to get my camera, and, as the father of a computer addicted 16 year old, a retread on my credit cards.
And all this impact is achieved with inexpensive “off the shelf” display plastic sheeting.
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I agree with being loud about it, but wow….haha. Wouldn’t one huge red sign have done the trick without giving a visitor a headache?