Oct 19 2007
Virgin’s Viral Marketing Lesson
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Here’s today’s lesson on how to create a brilliant viral marketing campaign from Virgin Airlines.
Simply take a few interesting articles with your brand clearly emblazoned on them, and place them in “UNEXPECTED” high traffic areas all around your city.
Then, just to make sure they get some more attention, (as if they will need it) phone the local media, and a few influential bloggers (don’t forget me) and start asking (as a concerned citizen, of course!) what it’s all about.
This simple exercise should give you a few thousand dollars worth of FREE, WORD OF MOUTH, PUBLICITY and a whole lot of fun.
In fact, it will get you a whole lot more publicity than most of your expensive signs and media Advertising.
This stuffs sooo simple I can’t believe everyones not doing it! I ain’t ROCKET SCIENCE.
Here endith todays lesson…
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