Oct 19 2007
A Great Advertising Idea Placed in a Brilliant Locatin.
Let be honest about this… If I told you I was going to advertise electric drills, you wouldn’t exactly get excited about it would you?
Don’t get me wrong here, I mean no disrespect to electric drills, but really, c’mon, is this why I studied marketing? so I could design a freeway sign for electric drills, thats not going to get my highly attuned creative juices flowing is it?
Well it obviously did for this creative director, and what a brilliant result.
What a prime example of how, putting the right message in the right place, creates ATTENTION GRABBING IMPACT, … Wow! it’s clever, and it would not have cost half that of a big billboard that gets forgotten amongst the clutter.
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