Oct 17 2007
Part 4 of a 5 Part series on the only four ways you can Grow your business and make more profit.PART 3 - HOW TO INCREASE YOUR NUMBER OF NEW CUSTOMERS
Here is a list of idea starters that you can begin working on RIGHT NOW to increase your acquisition rate. (The number of new customers you attract to your business)
To see samples of the promotional ideas currently on this site, use either the internal sight search or the CATAGORIES listed in the side bar.
1. MEDIA Advertising (Duh! Bet you never guessed this one)
Newspapers, Magazines, Radio, Trade Journals, Community Newsletters, Radio, Television. All the expensive stuff that eats up budgets.
2. PUBLIC RELATIONS AND PRESS RELEASES
3. LETTERBOX FLYERS.
4. SIDEWALK HANDBILLS
7. YELLOW PAGES
8. BARTER AND TRADE EXCHANGES
9. TARGETED DATA BASES
10. PIGGY BACK INVOICE MAILINGS
Every time you send any type of mail to your customers and suppliers, include an offer.
11. TENDER LISTS
12. FAX OUTS
(Please don’t fax me I’m sick and tired of having to replace the paper)
16. PUBLIC TRANSPORT Advertising
Taxis, Busses, Subways, and Trains
17. CINEMA Advertising
19. POST CARD MAILINGS
20. WEB PAGES and BLOGS
21. BUILDING SIGNAGE
22. CAR SIGNAGE
23. IN STORE and POINT OF SALE SIGNAGE
24. WINDOW DISPLAYS
25. SANDWICH BOARDS
26. PRODUCT PACKAGING
27. IN STORE VIDEO PRESENTATIONS
28. SHOPPING CENTER PROMOTIONS
29. STICKERS AND TAGS
30. FRIDGE MAGNETS
They really do work!
31. BLIMPS BALLOONS and BANNERS
Great for creating special event immediacy.
32. BUSINESS CARDS and BUSINESS STATIONERY
33. NETWORKING CLUBS
34. SALES TRAINING
To improve conversion rates and upselling opportunities
37. TELEMARKETING and COLD CALLING
38. HOST BENEFICIARY STRATEGIC ALLIANCES
Search this topic in the side bar
39. PUBLISH A BOOK
To educate your customers and establish yourself and your business as THE expert in your field.
40. CONDUCT SEMINARS and EDUCATIONAL Events
41. SET UP A DISPLAY AT FAIRS AND FETES
42. ESTABLISH PARTY PLAN, AGENTS and AFFILIATE PROGRAMS
43. OPEN IN NEW LOCATIONS
44. CREATE V.I.P. INTRODUCTORY CARDS
Develop a powerful offer and distribute at least 10 to each of your existing customers and each of your team members. Then create a regular reward for customers and team members who distribute the cards.
45. CONDUCT GUERRILLA Advertising STUNTS
To generate FREE publicity and powerful word of mouth promotion. (The trendy’s call this BUZZ Advertising now.)
46. WRITE ARTICLES FOR PUBLICATIONS.
ENOUGH, ENOUGH, ALL READY! As you can see this can go on and on.
WHAT CAN YOU DO RIGHT NOW?? Pick the top 5 that suit your business best and GO FOR IT.
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