Oct 12 2007
Why I Turned Green With Envy… when I first saw this Itzy Bitzy Marketing site..
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I try to very hard to keep this site interesting, and on better days, I’m reasonably happy with my humble efforts, however today, I had one of those chilling attacks of “The Green Demon of Envy” jealousies…
Naomi Dunford is a new blogger, she has created a site about marketing for small business owners called IttyBiz.com.
There’s nothing too special about that, after all, the so called Blogosphere is awash with “Marketing Sites”, many produced by self proclaimed Guru’s and “Get Rich Quick” merchants peddling little more than the rehashed wisdom of past hero’s like : John Caples and David Ogilvy.
But Naomi Dunford is different… and very special.
She is one of those, all too rare, marketers who actually understands, and can produce, Advertising material that has a uniquely interesting voice, and is effective.
You only have to visit her site and read her copy to fully understand exactly how good she is.
Within the first few sentences she reached out from my screen, grabbed my attention, and made me want to read more. All this, with a style that had me believing I was having a two way conversation with an old friend.
Please believe me when I say, I have spent hundreds of thousands of dollars on copy writing over the years, on behalf of large and small clients, and it is very, VERY, hard to find people that write with this degree of clarity, focus and ability to call a reader to action.
And shes not just good with words…
She also has an entrepreneurial flair for substantially leveraging opportunities, that is to say, she knows how to stretch your Advertising buck till it screams, and drive it right into the heart of big chunks of potential customers.
If you spend any money on Advertising, you should stop whatever you are doing right now and visit her excellent site , then before you buy one cent more of Advertising space, talk to her about what you should put in it.
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BUT WAIT, before you leave, Subscribe NOW to this site in your reader
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Great find, I’ll be reading it regularly.
Again, thank you so much, Lindsay. I am flattered. My mother is delighted. Even my mother-in-law was pretty chuffed.
You run a great blog here - keep up the fantastic work.
Naomi,
Wow your Mother I can understand… But, your Mother in law, that in my experience, is simply impossible (my mother in law approaches me with cloves of garlic and razor sharp stakes)
You are very welcome, your site is my favorite read of the day…
Who knows, I may even be able to convince you to co-author a fun advertising guide one day, but you will need to feature a pet of some sort in it
Lindsay
[…] that day was about three weeks ago) a very nice man from Australia named Lindsay Polson wrote a highly complimentary post about my blog. I showed it to my mother, my mother-in-law, the nanny. I basically whored this post out so much it […]