Oct 02 2007
How a home contractor hit the jackpot with this simple promotion
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Now here’s an idea so simple it’s almost silly…
That is, until you learn that it provides this window cleaner and his 20 man team with over 90% of their work, and has increased his sales by over 400%!
Maybe it’s not quite so silly after all…
In fact I saw it recently while taking my dog for a walk, It prompted me to think about the state of our windows, so, I took one of the yellow flyer’s shown in the photo graph and he made another sale.
Part of its effectiveness is its immediacy… I would have walked straight past a nicely sign written vehicle with out a second look. But this was different, it spoke to me and it worked.
This same technique will work for any business with vehicles that are out and about. And I’m sure you can think of lots of ways to make your sales message stand out even more.
What a great way to turn a non performing cost into a sales tool
