Oct 01 2007
Yesterday, I was shocked when I received and ear in the post…
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Yesterday, I received something in the mail that really grabbed my attention… an EAR.
At first I wondered if it was some “not too subtle” message from “The Godfather” but it turned out to be a very clever mailing piece from one of my clients.
The envelope included a large plastic ear, the type you find in party supply stores, and a letter.
The accompanying letter read like this:
Yes, it’s an EAR…
You see Lindsay… I just wanted to use this attention getting way, of letting special customers like you know, the chef and I really HAVE been listening to your menu suggestions. So, last week we sat down an invented a whole new menu, a menu we are really excited about, and I have included a copy for you to have a look at…
The letter went on to explain with passion why each new dish had been added then finished with:
But Lindsay, please don’t despair, all your old favourites are still available as well…
Then the letter added the all essential call to action…
Lindsay, to celebrate the release of our new menu and sincerely thank you for your highly valued custom and friendship over the years, I have included a gift certificate which will allow you to test drive our new menu at our risk.
Now that is very, very, clever…
Just think, in one very quick, very memorable, attention grabbing letter, he has told me: He’s has something NEW to tell me,
He values my opinion,
He values my custom, and he regards me as a loyal friend,
and of course he would welcome my opinion of his new menu, at his risk…
WOW!
What do you think the chances are that I will tell a few people about this…
Oh yes, and I almost forgot…
The ear can be used as a key ring, so it will be around for ever, reminding me of his cleverness and his business.
This concept can be used for any business that wants to let its customers know that it cares about them and listens to their opinions.
