Sep 29 2007
Brian Clark at Copyblogger.com recently posted one of the best articles I have ever read on how to write persuasive copy: the stuff that makes readers ACT…
The art of persuasion is generally an exercise in creating win-win situations. Your job as a communicator, is to present your case in a manner that your readers will find beneficial to agree with.
You make the reader an offer they can’t refuse, but not in the manipulative Godfather sense.
He explains in full detail exactly how the use of:
Repetition, Reasons Why, Consistency, Social Proof, Comparisons, Agitate and Solve, Prognosticate, Go Tribal, Address Objections and Storytelling will put real persuasive “grunt” into your writing.
Whilst he is mainly talking to the writers of blogs, his advice will work for every business owner that needs words to persuade customers to purchase. i.e. every business owner.
If you do nothing else today READ HIS EXCELLENT ARTICLE here…
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