Aug 25 2008
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Are these signs a case of a little too much honesty in Advertising?
Or, are they a clever way of breaking through some of the mind numbingly “SAME SAME” clutter.
Aug 20 2008
This is a great way to promote a business by dramatizing exactly what it is you do.
The use of the heart icon is instantly recognizable and by combing its use as both a promotional piece and a business card costs are kept to a absolute minimum.
Aug 18 2008
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.
Aug 14 2008
This is a must read for everyone who is in Advertising, marketing or if you spend your hard earned cash trying to attract customers to your business.
It is an extra special “must read” for every pretentious, wanker, marketing guru (you know who you are) It is even complete with an uncensored photo.
Aug 13 2008
Any promotion that dramatically illustrates what it is that your product or service DOES FOR YOUR CUSTOMER supercharges its effectiveness.
This great promotional device shows exactly how you can achieve this with good humor.
The point is: stop the boring “brag and boast” stuff and spend some quality time thinking about what problems your product solves for your CUSTOMERS (remember them, they are the ones that pay the bills) then think of a way of showing your product solving that problem.
C’mon this stuff ain’t rocket science.
Aug 12 2008
Maybe this is a way to grab some attention…
After-all it worked on you ! 
I’m just not sure what would be a suitable product to advertise, or where I’d place the message.
However, I’m sure if I take my time, assiduously studying it, I will manage to think of something.
Aug 11 2008
What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.
How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.
Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.
Aug 06 2008
This is so very good on so many levels…
Special congratulations should go to the bakery for avoiding the cliche and NOT “using their loaf”
It is one of my favorite business cards of all time.
Aug 05 2008
Imagine coming across this as you rush to work tomorrow morning!
Do you think you might notice it and be a little entertained by it.
