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This promotional stunt was for a gymnasium, but you too could use it tomorrow…
The power of this promotion is in the Something for FREE factor plus it’s a highly visible public event, plus, the business name features on every pic and is included in the background of the caricature. Very clever thinking and would be surprisingly low cost.
Even though it has never been shown on public TV [which makes it a tad ironic that it won an awards program for the best in television entertainment] but it has been seen by more than 12 million people (via youtube), Bud Light won the first-ever Emmy for ‘Swear Jar’.
Just imagine the faces of all those conservative “same, same” beurocratic pains in the arse, sittng around the board room table, when you mince in with this little gem tucked under your arm and announce, you are about to “bring home the bacon”.
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.