Aug 06 2008
If you're new here, you may want to subscribe to my RSS feed so you don't miss any of the NEW IDEAS posted twice per day. Thanks for visiting!
This is so very good on so many levels…
Special congratulations should go to the bakery for avoiding the cliche and NOT “using their loaf”
It is one of my favorite business cards of all time.
Aug 05 2008
I dare anybody to resist reacting to this clever Advertising promotion.
The client Canadian Sait Polytechnic is recruiting fundraisers and the copy on the back of each note reads:
“Apparently, you have a knack for finding money. Interested in a career in fund raising? Let’s chat.”
Aug 04 2008
How do you add value to the serving of a spirit?
Or even turn it into something your customers will remember and tell their friends and families about.
After all, you pour the stuff in a glass chuck in some sugary flavored goop and… well how about adding a Titanic ice cube… I love it.
Jul 31 2008
Doughnut makers Krispy Kreme have come up with with an ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have the feeling of a summer lawn beneath your bare feet all day long. Not to mention the fact that a few pairs of these being worn around busy city streets will guarantee they get noticed.
Jul 29 2008
These pics require no words from me they appeal to basic human instincts that can not be ignored…
I’m not quite sure what they are all selling, but I think I should get some.
Jul 28 2008
Well these people did…
And just look at the result. It’s guaranteed to put a smile on the face of everyone who sees it, and most importantly, be remembered.
The Question now is…
What could you do with your product to bring it alive in this manner?
Jul 24 2008
This Advertising stunt is very clever and unique…
And could be easily adapted to suit many different product offers.
Jul 22 2008
Chefs from around Australia are being invited to strip off all in the name of charity (yeah right! we all know about chefs)
I am glad to say, in order to protect the sensitive and the morally indignant, today’s posting will not include photographs.
Sydney patisserie business Nepean Patisserie has joined forces with Diabetes Australia to create a cheeky calendar that will see chefs shed their whites to raise funds for the cause.
Twelve chefs will be chosen to appear in the 2009 calendar. Each chef will represent a month, be photographed in a “tasteful” scene and share their restaurant name plus their own diabetes-friendly recipe for the month with readers.
Jason Poles of the Nepean Patisserie said he decided to create the calendar for charity after one of his own chefs came up with the idea to raise money.
And after witnessing his father suffer from diabetes, the choice of charity was obvious; “I wanted to do something about it and it’s so appropriate for the food industry and chefs to get behind such a great cause,” Poles said.
Poles is keen for chefs around the country to become involved and says that it is especially timely considering July 13-19 is National Diabetes Week. “It’s a time when all of us will be thinking about what we can do to help; and it’s an opportunity for restaurants and chefs to do something fun and worthwhile at the same time.”
Chefs prepared to donate their bodies to such a worthy cause can apply via email to info@nepeanpatisserie.com.au.
Applicants are asked to give a quick description as to why they want to be involved and attach a full length photograph of themselves.
Their restaurant will be asked to donate $1000 to cover the costs of printing and in return will receive coverage alongside their chef’s photograph and on the back page of the calendar.
All funds raised will go to Diabetes Australia.
Head to www.nepeanpatisserie.com.au for more information.
Jul 21 2008
These tags from popptag.com look fantastic…
and (with a bit of customization) offer many of us a great promotional opportunity to add value to the sale of Gods own other nectar. (other than coffee)
Jul 18 2008
As you may already have guessed I really like the idea of turning trees and lamp posts into clever marketing devices.
So here is another idea that I think is brilliant and worth adapting to your message. This low cost stuff really grabs attention and gets people talking.
Jul 16 2008
Never underestimate the power of the “un-ordinary” to grab attention.
Our brains are programmed to disregard the predictable (if everything got through, there would be no processing power left to concentrate on the really important stuff) The problem is, most Advertising fails to interrupt this survival reflex, long enough to deliver its offer or “pick me” message.
So when you do something as simple, but UNPREDICTABLE as the photo below, you break through and earn the opportunity to deliver your Advertising message.
