Aug 05 2008
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I dare anybody to resist reacting to this clever Advertising promotion.
The client Canadian Sait Polytechnic is recruiting fundraisers and the copy on the back of each note reads:
“Apparently, you have a knack for finding money. Interested in a career in fund raising? Let’s chat.”
Jul 15 2008
Opening your 400th store is a major landmark in any companies growth
So, to celebrate this enviable milestonePollo Loco enlisted the expertise of Robust Promotions to devise a competition that would encourage their existing and potential market tovisit more frequently and experience a broader range of their products.
Beginning July 7 through August 3, every person who makes a purchase at El Pollo Loco will receive a “Chicken Scratch” game card. Every card is a winner. Some prizes embrace the “400″ theme in celebration of the chicken chain’s journey across the country, such as a FREE 4-piece chicken meal and a $400 El Pollo Loco gift card. Other prizes include a FREE small drink, FREE 2-piece meal, FREE crunchy taco and a FREE Churro.
In 2004, the company announced expansion east of the Mississippi as part of a nationwide plan to increase its units by more than 70 percent over the next several years. Since that time, national brand recognition for El Pollo Loco is becoming a reality. El Pollo Loco has entered several new markets, including Chicago, Boston, Atlanta, Portland, and most recently, Utah and Virginia. Throughout 2008, El Pollo Loco is continuing expansion into other markets around the country. Locations are set to open over the next year in California, Arizona, Utah, Nevada, Oregon, Georgia, Illinois, Missouri, Virginia, New Jersey, and New England.
El Pollo Loco, a leading franchise of 400+ fast casual restaurants, is famous on the West Coast for its signature citrus-marinated, flame-grilled chicken served with warm tortillas, assortment of delicious sides and fresh salsas, along with a wide variety of fresh, contemporary Mexican-influenced entrees.
Founded in Guasave, Mexico in 1975, El Pollo Loco, pronounced “L Po-yo Lo-co” and Spanish for “The Crazy Chicken,” opened its first U.S. restaurant in 1980 and is famous for the unique preparation of its award-winning “pollo”– fresh chicken marinated in a special recipe of herbs, spices and citrus juices passed down from the founding family. The marinated chicken is then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side dishes. Rounding out the menu are fresh flavorful entrées inspired by the kitchens of Mexico, including signature, grilled burritos, Pollo Bowl® entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup, and more.
About El Pollo Loco
El Pollo Loco® currently operates 406 restaurants (242 franchised locations and 164 company-owned restaurants) located in California, Arizona, Nevada, Washington, Utah, Texas, Colorado, Illinois, Georgia, Virginia, Connecticut and Massachusetts. Headquartered in Costa Mesa, California, El Pollo Loco, Inc. is a privately held company owned by Trimaran Pollo Partners, LLC and management. The principal investors in Trimaran Pollo Partners are funds affiliated with Trimaran Capital, LLC and Freeman Spogli & Co. For more information about El Pollo Loco, visit the company’s website at www.elpolloloco.com.
What have you done recently to promote the frequency of purchase of your customers? maybe your should give Robust Promotions a call right now and get started. Who knows, it could be the shot of adrenalin you need to get your 400th opening on target.
Jun 16 2008
Just imagine the reaction…
When your customer opens their mail to find a a bright colorful ball with an appropriate (or if you are a little daring, a lightheartedly inappropriate) pun printed on it thanking them for their custom and inviting them back soon.
At least it’s going to be remembered long after an expensive color brochure packed full of brag and boast highly polished promo speak.
Leslie Allison-Seei, Partner of Robust Promotions fame sent me this idea that she has been working on with a new business appropriately named Send A Ball where you can find all the details on this clever alternative to boring brochures and flowers.
May 07 2008
These great advertisements show how you can make a pretty ordinary product, grab a whole lot of attention and generate some additional “edgy” word of mouth comment.
Apr 15 2008
There is no better, faster, lower cost way to build a business than establishing a proactive method of getting your existing customers to refer your business to their friends and families.
Nathan from restaurantrevolution.com sent me news of this great new product and I believe it is one of the best systems I have come across in a long time.
Without me blathering on about it, check it out for yourself at www.ripcard.com
Mar 26 2008
During a recent stay in a hotel I discovered a “Pillow Menu” in my room.
As a long time neck sufferer (My wife terms me as a pain in the neck) It was a very welcome value added service.
A quick Google proved it is a service offered by many service oriented hotels, but it got me thinking how easy it would be for most businesses to offer similar “value added services” at their point of delivery.
Things like, choice of chairs, cutlery, binding of documents, packaging etc. etc. The point is, the simple act of offering such a choice is a clear indication to your customers that you care and regard them as individuals with unique wants and needs.
Mar 25 2008
The key to Advertising any products unique qualities is to use photography to clearly show what it can do for its target customers.
So, if you wanted to tell Chefs that you manufacture knives that are made of high quality materials and are extremely sharp…
Well, you judge for yourself, how well this set of advertisements achieves this…
The million dollar question now is…
How can you show how good your product or service is (from your customers perspective) in a photo?
Mar 12 2008
I was recently sent this little gem.
It’s very clever, sure to be noticed, and the public service message will avoid it being dismissed as an unwanted intrusion.
All you have to do to add some self promotion, is add a coupon on the back that gives the reader a powerful self serving reason to visit your establishment.
Mar 04 2008
Now this is what I want you to do…
Just before your really busy time, you know the one, the one where everybody nearly loses it, well what I want you to do is: just when the adrenalin is starting to be pumped into your chef’s brain, show them these pics and tell him/her that you have just decided they would make a great Advertising talking point for your restaurant, and you want something just like them within the next few hours… then, I would suggest you run real hard… and duck to avoid the airborne stainless steel stuff that is sure to be heading your way. :}
Feb 11 2008
I came across these four great restaurant posters recently.
They all attack the yawn factor of most “Brag and Boast” Advertising to deliver their unique message in a highly memorable way.
Feb 06 2008