Nov 26 2007
Dominos Hot New Advertising Idea…
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What a great way to turn every delivery into an Advertising event…
My understanding is: the hot box/oven is merely an insulated container, however, the effect is powerfull, they have not had to say we deliver hot pizzas to your door. The box says it far more eloquently and memorably.
The real take home concept here is: turning the delivery process into an Advertising event, that really is clever and it’s well worth taking the time to think about how you could do something like this.
Each delivery has the potential to put your message in front of a lot of potential new customers, and you are already paying the major cost involved.
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